Ethics
To encourage, stimulate and practice ethics in all negotiations and activities related to all business areas;

Quality
The Project and Development of products of high performance and quality, meeting unconditionally the technical standards and legislations regarding the products;

Respect for people
A healthy working environment, through mutual respect, not allowing any type of discrimination, in addition to full compliance of the labor laws, social welfare, to safety standards and medical staff practice and respect for the child and the adolescent's statute;

Participation
Transparent and participant administration, respecting ideas and all the contributors' initiatives regardless of their hierarchical level;

Continuous improvement
The excellence of the organization is the result of the continuous improvement of people, products and processes.

Social and environmental responsibility
Social responsibility, behaving in a pro-active manner in order to tackle the needs and expectations of the community in which the company finds itself and to respect the environment.

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